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Groupe GM collaborates with Fragonard on hotel products

Groupe GM, a global specialist in hospitality products, announces its collaboration with Fragonard, one of Grasse's oldest perfume houses. The brand has teamed up with Groupe GM to launch two product ranges for hotels: the "Vrai" line offers hospitality products that reflect the character of the Mediterranean, while the "Figuier Fleur" line pays tribute to Provence, the birthplace of Fragonard. 

With Vrai, Groupe GM aims to combine elegance with the charm of the Côte d'Azur. "Around a distinctive fragrance, fresh and floral notes blend to create a sophisticated atmosphere, punctuated by a touch of verbena. The line's aesthetic, marked by neutral tones and a refined design, is available in small-format products or in the form of a solid, engraved soap made from responsible ingredients".says GM Group.

Large-format references are also available, including the Ecofill, a 300 ml aluminum dispenser. This innovative, refillable and traceable dispenser, together with refill pouches for shower gel, shampoo, conditioner, body lotion and hand soap, guarantees product origin and traceability, and avoids bacterial contamination, while reducing environmental impact.

Vrai is also available in another large-format dispenser, the 400 ml sugarcane-based Ghost. It is mounted on a hidden rail, creating the illusion that the product is levitating.

Inspired by the essence of Provence, the Figuier Fleur line offers, according to Groupe GM, "an enchanting fragrance with subtle scents. This line combines the fresh notes of bergamot, neroli and fig leaf with the floral notes of magnolia and freesia, crowned by a sophisticated woody base of oakmoss and spicy cardamom." Available in small and large formats, this range also includes the innovative refillable Ecofill in 400 ml and Ecopump in 300 ml, made from recycled plastic and with pumps based on biosourced resin, mainly derived from sugar cane.

The Vrai and Figuier Fleur lines are part of the " Care about Earth "GM Group, reflecting its commitment to eco-responsibility. The hospitality specialist seeks to reduce its impact on the environment, contribute to sustainable practices and preserve the planet. It favors the use of green resources, reuse and the reduction of single-use plastics. Eco-design is at the heart of the "Care about Earth" program to drastically reduce waste and the use of scarce resources. 

" We are delighted to be working with an iconic house such as Fragonard, and to be able to offer our customers products that are more respectful of the environment, without compromising on the levels of luxury and quality that are the GM Group's promise. These two lines, which fully reflect our core values, will enable hotels around the world to pamper their guests with fragrant hospitality products from one of the world's leading names in artisanal perfumery. "says Laurent Marchand, President of Groupe GM.

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