As demonstrated by recent Christmas creations, the Verpack Group has signed up for the development of a wide range of promotional boxes, cases and Advent calendars.
In particular, Verpack piloted the packaging of products placed in Roget&Gallet gift boxes. The brand commissioned illustrator Charlotte Colt to create a starry-sky decor for each fragrance. The structure is made from a flexible FSC card decorated with hot stamping, and features cut-outs for product presentation, held in place by an inner wedge.
Diptyque's limited-edition cases took us into the wonderful world of Lucy Sparrow, with holiday classics and their icons - tree, stars, candy... - transformed into felt. Verpack sublimated these colorful, cheerful decorations with subtle gold hot stamping.
The design of Shiseido's luxury box was accompanied by the implementation of a new industrial optimization model. The brand's wish was to adopt a type of packaging whose process would be compatible with its own tooling. With its folding carton, the Verpack group was able to act as a prime mover in this project, following a partnership approach. For this project, Shiseido's folding carton was delivered not assembled, but in two parts: the cover on one side, the bowl on the other, and finally the sleeve, all delivered flat. Available in nine references, the box features hot-stamped and embossed decorations.
Verpack has adapted its production methods for the occasion, and Shiseido has invested in the same direction, with the brand assuming responsibility for box assembly and product packaging on its own lines in order to optimize its machinery. "This new experience shows the strength of partnership and the sharing of expertise for a lasting, cost-effective relationship without compromising on the aesthetic quality of the product".says Verpack.
