"Aware represents a new generation of beauty - conscious beauty. Aware of the moment. Aware of ingredients. Conscious of what people give their skin and their soul. Inspired by beauty rituals from around the world, Aware is an invitation to reconnect with one's own well-being, transforming every step of a beauty routine into a moment of attentive care."says Faber-Castell Cosmetics.
Presented at Cosmopack Bologna (March 20-22, 2025), the Aware range includes enriched products, responding to the trend for multifunctional products that save time and improve appearance and well-being.
The collection includes a color and care lipstick clinically proven to significantly reduce the depth of wrinkles on the lips, with a positive impact observed in 70 % of participants according to Faber-Castell Cosmetics. Enriched with avocado oil, vitamin E, MaxiLip and Hyaluronic Filling Spheres, this lipstick boasts a natural origin index (NOI) of 98 %.
The collection also includes a matching lipliner infused with ginger extract, known for its anti-inflammatory properties and ability to promote blood circulation, resulting in fuller-looking lips.
Aware also includes a corrector formulated with zinc, which has anti-inflammatory and soothing effects, and Q10, which offers antioxidant protection and strengthens the skin barrier, improving skin's appearance and reducing fine lines.
A silicone-free, super-intense and highly pigmented eyeliner is also on offer. It's infused with coffee extract, stimulating circulation to give the eye area a fresher look and anti-inflammatory benefits.
Finally, the set is completed by a nail care pencil with a subtle vanilla fragrance and an NOI of 99 %. The oil complex nourishes nails and cuticles, keeps them soft and, according to Faber-Castell Cosmetics, provides antioxidant benefits and supports the skin barrier and nail protection.
