Erborian joins forces with Perfect Corp. to launch "Find Your Match", a campaign on TikTok using augmented reality, enabling a personalized experience of discovering Erborian product shades.
Augmented reality (AR) technology continues to transform the cosmetics industry, an innovation that Perfect Corp. and Erborian are harnessing to optimize the user experience on TikTok. Through their new "Find Your Match" campaign, users can discover and virtually test different shades of Erborian products, including BB Crème, Super BB and the new CC Crème. This collaboration aims at a more immersive and personalized interaction, facilitating product selection.
Alice Chang, CEO of Perfect Corp. highlighted the significant advantages of this technology: " This collaboration with Erborian demonstrates the power of immersive digital experiences in transforming beauty discovery. ". For her part, Pauline Tisserand of Erborian adds: " By combining the skincare benefits and make-up expertise of our BB Crème, Super BB and new CC Crème with the Perfect Corp. virtual trial on TikTok, finding your shade becomes simple, fun and inspiring for everyone. "
The process initiated on TikTok guides users in choosing their ideal level of coverage, from light to full, and then towards discovering in real time the shades suited to their skin with realistic, personalized previews.
The simplicity and interactivity of the virtual trial amplify user engagement, while enabling Erborian to effectively connect with its audience. This partnership between Erborian and Perfect Corp. blazes a new trail in cosmetics marketing, combining cutting-edge technology and beauty expertise. For more information or to take part in the campaign, users can visit the dedicated site on TikTok.
