The Catalan company reinforces its strategy of sustainability and transparency with a new international recognition.
Vytrus Biotech, a company specializing in active ingredients derived from plant biotechnology for skin and hair care, announces that it has obtained Natrue certification for several of its flagship products. The ingredients Baolift, Capilia Longa, Clarivine, Centella Reversa and Elaya Renova have received official approval from the international label dedicated to natural and organic raw materials for cosmetics.
The company also renewed the certification of Deobiome Noni, an award-winning prebiotic active designed to reduce body odor and dandruff while respecting the balance of the skin microbiota.
NATRUE certification, issued by a non-profit organization recognized within the One Planet Network, is based on strict sustainability and transparency criteria. It aims to distinguish genuinely natural products from those that are only partially natural or inspired by nature, providing a framework for the cosmetics industry to avoid «greenwashing» practices.
This label is in addition to the other quality standards with which Vytrus Biotech declares itself compliant, such as 100 % natural origin (according to ISO 16128), compliance with Chinese market requirements, Cosmos approval, Halal certification, and microbiome compatibility.
According to the company, this recognition is part of a global approach aimed at combining biotechnological innovation, scientific validation and environmental responsibility.
