Arcade Beauty is setting up a facility dedicated to young perfume and cosmetics brands, to enable the online sale of personalized samples in small batches. After the United States at the end of 2018, the group is launching the Sampling Made Simple site in Europe.
As the market leader in samples and mini products, Arcade Beauty is responding to the growing demand from Indian brands wishing to integrate samples into their marketing strategy. To meet this demand, the group has standardized its offer and put it online, making it accessible to all without compromising on quality.
1000 samples in just a few clicks
Sampling Made Simple enables fragrance brands to develop a mini-spray sample in just a few clicks, for a minimum quantity of 1000 pieces, with the option of personalizing the card in which the sample will be inserted. Once the order has been validated online, brands simply send their juice to Arcade Beauty and receive their personalized samples a few weeks later. Other sample formats will be added to the site in the coming months: sachets, blister packs, etc., to offer a complete range of standards available in small series, in the perfume, skincare and make-up segments.
This approach illustrates the transformation of the Group, which is adapting its offering, modifying its sales approach and processes to provide its customers with the best possible service.
