All Garnier products worldwide are now officially approved by Cruelty Free International. The brand has been endorsed by the Leaping Bunny program of Cruelty Free International, a global organization dedicated to ending cosmetic testing on animals worldwide.
Garnier is one of the largest international brands approved by Cruelty Free International as part of the Leaping Bunny program.
"Garnier is a global brand that we all know. Working with them to declare them officially approved under the international Leaping Bunny program is a major step. It took Garnier several months to vet each supplier and achieve certification."says Michelle Thew, CEO of Cruelty Free International.
Leaping Bunny requires brands to be able to audit their entire supply chain, including each individual raw material and ingredient to verify compliance with their stringent Charter criteria. Approval must be granted to all finished products of a brand, as individual products or items cannot be approved separately.
For Garnier, it was a matter of obtaining this certification for more than 500 suppliers on over 3,000 different ingredients, worldwide. For many months, Garnier and Cruelty Free International worked together to obtain this proof and ensure that every product in Garnier's global portfolio could officially display Cruelty Free International's Leaping Bunny logo - universally recognized for fighting animal testing around the world.
"Garnier has been committed to a world without animal testing since 1989. Being officially approved by Cruelty Free International as part of the Leaping Bunny program is an important step and has always been part of our Green Beauty mission. Today, Garnier is one step closer to becoming a fully committed, sustainable, transparent brand, offering Green Beauty to all."says Adrien Koskas, Garnier's international managing director.
This announcement by Garnier marks the beginning of a historic year for the brand. In 2020, Garnier announced its Green Beauty initiative, a sustainability approach across the entire product development cycle, consisting of transforming every step of its value chain and significantly reducing its environmental impact.
The announcement comes with several sustainable innovations. Each new product embodies the brand's Green Beauty commitments, and all are now officially approved by Cruelty Free International under the Leaping Bunny program:
- Garnier SkinActive reusable makeup remover pads
- Garnier Ultra Gentle Solid Shampoo
- Garnier Fructis shampoo and conditioner (now in recyclable bottles made of 100 % recycled plastic).
Garnier key figures:
- 1st natural brand in the world (source: Euromonitor 2019)
- Sold in 64 countries
- Key objectives for 2025:
- Zero virgin plastic, saving 37,000 tons of virgin plastic per year.
- Carbon-neutral industrial sites, with 38,596 metric tons of CO 2 equivalent already saved thanks to the increased use of renewable energy.
- 100 % of recyclable, reusable and compostable plastic packaging by 2025.
