It has gone from being a trend to a requirement: naturalness is at the heart of consumer expectations, particularly in the hygiene and beauty sector, in which the oral hygiene market plays an essential role. To meet this demand for naturalness in product composition, and to guarantee a routine that is not harmful to health, the choice of ingredients is a fundamental step.
To support market players in the selection and/or development of natural, high-performance and essential ingredients, Herbarom Laboratoire, a Herbarom brand, has formulated its new inspiration range: Oral Care. It consists of two demonstration products - a chewable solid toothpaste and a mouthwash - formulated from a rigorous choice of ingredients: essential oils of spearmint and peppermint, distilled peppermint water and hydroglycerine extract of lemon peel.
Make way for naturalness in your daily hygiene routine...
Toothpaste is the most widely used oral care product, with a market share of 25 %, followed by mouthwash. What do they have in common? They are both very often composed of controversial raw materials, such as chlorhexidine, triclosan or cety|pyridinium chloride.
As alternatives to these ingredients, which are harmful to health and the environment, natural ingredients such as essential oils and plant extracts have become key to the formulation of oral care products.
...through rigorous selection of effective botanical ingredients
Because they offer real benefits for oral health, plants and raw materials of plant origin are becoming increasingly popular for formulating products. These plant extracts are quite simply natural, whether conventional or organic, and can be used as flavourings as well as active ingredients. Antiseptic, antibacterial, antifungal, anti-inflammatory or pain-relieving, the properties of plant extracts are the naturally effective key to product composition.
For Herbarom, the rigorous selection of ingredients takes place on several levels:
sourcing, mastery of traceability, and gentle extraction techniques to extract the best from plants while respecting the raw material.
herbarom's oral care range: sensoriality, effectiveness and respect for the environment
Based in the heart of France's Biovallée region for almost 30 years, the Herbarom group is renowned for its pioneering approach to plant extraction and its expertise in the use of plants in cosmetic formulation.
Naturalness is part of the Group's DNA, and has inspired the development of the
Oral Care range: a chewable solid toothpaste and a mouthwash to perfect brushing, developed from a rigorous choice of ingredients and cutting-edge research into flavoring.
Two varieties of mint, peppermint and spearmint, recognized for their anti-micriobic properties, are at the heart of the formula for both the chewable solid toothpaste and the mouthwash, the latter being complemented by lemon, recognized for its whitening and antibacterial properties. These ingredients are highly prized for their many benefits in the formulation of oral care products.
Naturally antimicrobial, mint helps keep the mouth clean and healthy. It also has anti-inflammatory properties. When incorporated into oral care formulations, it helps limit the onset of various pathologies and stimulates saliva secretion, essential for mouth cleanliness.
Lemon is often used as a tooth whitening agent. It also contains citric acid, which helps fight tartar, responsible for yellowing teeth and sometimes the cause of oral discomfort such as cavities, gum disease and bad breath. This mouthwash is effective for strengthening tooth enamel, preventing cavities and preventing plaque. It freshens breath and purifies the oral cavity.
Demonstration products, the chewable solid toothpaste and mouthwash formulated by Herbarom R&D experts were showcased at Cosmetic-360 Paris, October 18-19, 2023.
