It all started with a desire. In 2018, Les eaux de Chanel introduced a new olfactory universe to the house's fragrances: a singular collection, inspired by Mademoiselle Coco Chanel's favorite places, nourished by the imagination and composed around freshness.
Consistently, the bottles of Les eaux de Chanel perfumes were designed with sustainability in mind. Its glass bottles are thinner and lighter1This means a smaller volume of raw materials and optimized transportation, and the usually hidden corrugated board has been transformed into a clean, simple outer package that is not laminated or glossy for easy recycling.
Since 2021, all 125 ml bottles of the Les eaux de Chanel collection are topped with a biosourced cap2which Chanel developed in partnership with Sulapac. For two years, Chanel's teams worked hand in hand with the Finnish startup to create a unique three-layer cap, made from 91 % of biobased materials obtained from renewable resources and certified wood chips3 FSC (by-products of industrial secondary flows).
In keeping with Chanel's exacting standards, every detail was carefully considered, including the sensory nature of the material, its resistance to temperature fluctuations, the unique sound the bottle makes when the cap is put in place, the grip, and the depth of the satin matte finish of the iconic double C engraving. No less than 48 trials were required to arrive at the final product. This project is part of a long-term collaborative approach that places sustainability at the center of Chanel's research and development.
Luxury standards lead the way
Sulapac was pleased to welcome Chanel, a leading brand representing the most demanding luxury segment, as one of its first investors in 2018.
"Chanel is one of the forerunners in the luxury industry, as its team members want to invest in the latest sustainable material and technology innovations. We have set a very high standard for our sustainable material, with the ambition to replace conventional plastics.", said Suvi Haimi, CEO and co-founder of Sulapac, during the 2018 announcement.
Today, Suvi Haimi states: "This first product launch of our collaboration with Chanel, the Les eaux de Chanel biosourced cap made with Sulapac material, is an important step for us. It proves that Sulapac meets the highest quality standards."
1 Compared to other Chanel Eaux de Toilette of the same size.
2 Made from plant-based materials.
3 Wood from FSC-certified responsibly managed forests and other concontrolled.