The young Comme Avant brand has carved out a place for itself in the solid cosmetics market. In keeping with its approach - handcrafted products with a short composition - it has just launched the first reference of its future make-up range: a range of organic lipsticks, handmade in its workshop near Marseille.
It took the SME a year of R&D to develop these lipsticks, now available in four colors: brick, brown, plum and amber orange.
The originality of this range: a short composition and products of natural origin. Exit shark liver oil (squalene), beeswax, lanolin, titanium dioxide and petroleum-derived ingredients. Murumuru butter, candelilla wax, mineral pigment, castor oil, plant-based film-forming agent...: only five ingredients are used in the composition of Comme Avant lipsticks, with an original emollient present in the pigment to ensure its proper dispersion.
For its lipsticks, the brand has also opted for refillable kraft packaging to reduce waste in the bathroom.
With its twelve types of solid cosmetics (soaps, shampoos, toothpastes, deodorants, sun creams, etc.) and other organic products (natural household products and textiles), this family-run SME is recording strong growth. And the company has no shortage of projects. To develop its make-up range, a solid mascara is currently being studied. "As Avant is reinventing a product that our grandmothers used, it will be developed with respect for people and the planet.says company co-founder Sophie Lauret. See you in 2024 to discover this new product!
