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Dsm-firmenich unveils a fragrance inspired by the Pantone color of the year, Peach Fuzz

Dsm-firmenich, an innovator in the fields of nutrition, health and beauty, has once again teamed up with Pantone, the global authority on communication and inspiration through color, to create an aroma (Peach+) and a fragrance (Peach Fuzz Eau de Parfum, EDP) - accompanied by its candle, inspired by Pantone's color of the year 2024, Pantone 13-1023 Peach Fuzz. 

Peach Fuzz EDP scored AAA on the EcoScent Compass, dsm-firmenich's exclusive tool for measuring fragrance sustainability.

"Peach Fuzz Eau de Parfum is a velvety-smooth peach fragrance whose encompassing spirit enriches mind, body and soul. To convey an authentic sense of tenderness, it harnesses the power of EmotiON, our innovative program that supports the creation of fragrances with scientifically validated emotional, psychological and physical benefits."says dsm-firmenich. 

"Pantone's Color of the Year is always a great source of inspiration, with its fresh and insightful look at current social trends, complementing our consumer and market knowledge. This partnership gives us the opportunity and challenge to connect our creativity, science and innovation capabilities to what's happening in the world and translate it into the universal language of fragrance, to inspire customers and consumers alike."says Matteo Magnani, Chief Consumer & Innovation Officer, Perfumery & Beauty, at dsm-firmenich. 

Alexandra Monet, based in New York, and Steve Guo, based in China, worked together to create Peach Fuzz EDP.  "We loved the idea of creating a fragrance that authentically captures the texture and quality of a peach, one that can have universal resonance."explains Alexandra Monet. "We wanted to express a sense of skin and notions of intimacy, security and comfort. We were inspired to create a tactile peach fragrance with a skin feel."adds Steve Guo.

Unveiled during an immersive, multi-sensory experience at Pantone's launch party in New York, Peach Fuzz EDP features, according to dsm-firmenich, soft, playful top notes of sparkling bergamot and osmanthus, a heart composed of notes of iris and orange blossom, and a cocoon base with Haiti vetiver and brilliant amber.

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