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Saturday, November 26, 2022
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ADF, PCD and PLD the Paris Packaging Week 2022 exhibitions: a unifying edition and a plebiscite of professionals!

Full box, both on the visitor side and on the exhibitor side

Some 6,912 visitors and a total of 10,509 participants (including exhibitors' collaborators) as well as 637 exhibitors passed through the "cyan, magenta and yellow" doors of Paris Packaging Week. The event organized by EasyFairs brought together professionals from the aerosol (ADF), beauty and fragrance (PCD) as well as high-end beverage (PLD) and other luxury sectors. The magic of the synergy between these three universes operated again this year, with a visitor faithful to the rendezvous.

"We are very pleased with the numbers of visitors and exhibitors. The health context suggested a drop in participants, but this was not the case! Paris Packaging Week returns to its excellent figures of its 2020 edition, with an additional human dimension: the pleasure of finally finding each other. That's what struck me as I walked around the living room. The atmosphere was one of smiles, a communicative energy, the joy of being face to face again. It was the reunion our industry needed ," says Josh Brooks, Paris Packaging Week Event Director.

An event that met the expectations of its visitors and exhibitors

Paris Packaging Week is proud to have gathered for its exhibitors a highly qualified visitor, composed of purchasing managers, packaging, design offices or marketing brands, whether they come from the worlds of luxury, masstige or indie brands. We can mention beautiful houses such as, all sectors combined: L'Oréal, Martell Mumm Perrier Jouët, Chanel, Hermès, LVMH, Nuxe, Coty, Unilever, Procter & Gamble, Rémy Cointreau, 900.care, L'Occitane, Sephora, Pierre Fabre, Beiersdorf, Cartier, Marie Brizard Wine & Spirits, Pernod Ricard, Diageo, Campari among many others.

Highlights that marked Paris Packaging Week 2022

The 2022 edition of Paris Packaging Week was a unique edition on many levels. Unique edition, because first edition under the name "Paris Packaging Week" and with a transformed graphic identity. Special edition, because offered on a date not usual in the history of the show: end of June, instead of end of January. And special edition with its share of novelties and events in the event.

The Innovation Awards finally face-to-face!

After results unveiled last April, the ceremonies of the ADF, PCD and PLD Awards were held in the presence of all participants. Three highlights and a gallery of the Innovation Awards highlighted the most relevant packaging of recent months.

The Innovation Awards distinguished 5 key market trends:

  • The monomaterial,
  • Reduction or lightening,
  • charging,
  • personalization,
  • The customer experience.

Each ceremony was marked by the keynote of a leading figure in its sector: the PCD Innovation Awards by Franck Marilly, President and CEO of Shiseido EMEA, the ADF Innovation Awards by Alain d'Haese, General Secretary of the FEA (European Aerosol Federation), and the PLD Innovation Awards by Sandrine Sommer, Chief Sustainability Officer of Moët Hennessy.

Student challenges and the premiere of ESIReims

ESEPAC and ESP students competed around the theme "How to reinvent unique, luxurious and sustainable consumer experiences for the luxury fragrance market?". Five projects were named winners, and their creators were invited to present them on the PCD Talks stage.

For the first time in 2022, ESIReims offered a double challenge to its students and offered them the opportunity to show their know-how to professionals in the sector, both industrial and brands. The challenge launched by Huda Beauty was either to completely reinvent a palette of 18 shades by making it refillable and recyclable, or to transform the secondary packaging of the flagship fragrance of the Kayali brand by rethinking it in terms of ecodesign and industrialization.

These key topics that have been at the heart of all conversations

Several topics stood out, whether in the aisles, in conversations or in conferences. Eco-responsibility has undoubtedly become the No. 1 issue raised by brands and promoted by exhibitors. The 2022 edition highlighted a tangible growth in charging solutions, monomaterial and/or lightweight packaging, attention to CSR, the desire to integrate into the circular economy, all in an always creative approach, bringing modernity. The current packaging is in the midst of a green revolution, and Paris Packaging Week will have contributed to the building of this essential transformation.

See you at Paris Packaging Week 2023

The next edition of Paris Packaging Week returns to its historic calendar for a program on January 25 and 26, 2023, still Porte de Versailles. It has already been announced with two major new features: the integration of the Packaging Première exhibition and the partnership with the FEA (European Aerosol Federation).

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