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Tuesday October 3, 2023
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BASF Aroma Ingredients launches Virtual aroma assistants - an online platform for a unique customer experience

At the 2022 World Perfumery Congress in Miami, BASF Aroma Ingredients launched Virtual aroma assistants, a new digital platform designed to simplify navigation of BASF's Aroma Ingredients portfolio for customers in the flavor and fragrance industry. Virtual aroma assistants can be accessed at virtual-aroma-assistants.basf.com.

Our new Virtual aroma assistants reflect our passion for meeting customer demand for sustainable products, digital solutions and simplified processes. " says Steffen Götz, Vice President Global Sales & Business Management, BASF Aroma Ingredients. " And it's an invitation to our customers to become part of our transformative and innovative activities for a sustainable future." .

Virtual aroma assistants consist of three sections that are closely linked to support customer development processes for flavor and fragrance applications. They enable intuitive product navigation and guide BASF customers through the aroma ingredients portfolio:

MyProductWorld is an all-in-one database for navigating BASF's aromatic ingredients portfolio. It enables intuitive, customized multi-filter searches based on, among other things, field of use, odor type, application or physical properties to find the optimum solutions for many formulation challenges. The tool enables an integrated comparison between different product grades and the demand for products and samples.

RegXcellence allows you to explore dozens of regulatory and quality-related topics. It is designed to streamline and simplify the compliance process through instant downloading of regulatory and quality declarations and certificates. What's more, users will never miss a document update thanks to an automatic notification function. In addition, Regxcellence's exclusive representative service enables BASF customers to import BASF flavor ingredients into countries with REACH-like regulations without having to register themselves.

Durability The sustainability section of the Virtual Aroma Assistants provides comprehensive data and information on BASF's sustainability offerings, which are designed to meet our customers' sustainability objectives: biodegradability, renewal, reduction of greenhouse gases, etc.

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