Albéa signs the Ellen MacArthur Foundation's New Plastics Economy Global Commitment alongside several of its customers and partners, with the aim of implementing a circular plastics economy.
For the past four years, the Ellen MacArthur Foundation has been rallying companies and governments around a positive vision: a circular economy for plastics. Today, the Foundation and the United Nations Environment Programme are accelerating this momentum by launching the New Plastics Economy Global Commitment.
Since 2002, Albéa has placed sustainable development at the heart of its corporate strategy, inventing packaging with a smaller environmental footprint thanks to its eco-design and life-cycle analysis expertise, the reduction of plastic used, the development of recyclable packaging, the use of biosourced and recycled plastic (PCR), and the establishment of partnerships with companies and associations in the recycling sector.
Signing the New Plastics Economy Global Commitment reinforces Albéa's strategic orientations, as it commits to :
i. make 100 % of its plastic packaging reusable or recyclable by 2025.
ii. set itself the ambitious target of using 10% of recycled plastic in its packaging by 2025
iii. take steps to eliminate unnecessary or potentially problematic plastic packaging by 2025.
iv. take steps to introduce packaging reuse systems where appropriate by 2025.
"Today, our challenge is to develop an effective circular economy in the beauty and skincare products sector. In collaboration with the professionals in our ecosystem, we are trying to rethink our value chain to include the collection, sorting and recycling of materials from our products at the end of their life", explains François Luscan, CEO of Albéa. Gilles Swyngedauw, Director of Innovation & Development in charge of CSR, adds: "At Albéa, we are convinced that by rethinking its value chain together, we will be able to enable plastic to remain at the heart of the economy while preserving the environment".
