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Thursday, October 6, 2022
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Albéa underlines its commitment to circularity

Publicity

On the occasion of the PCD show, Albéa reiterates its "reduce.reuse.recycle" program. The team will present eco-responsible solutions combining aesthetics and functionality on the stand.

Albéa Tubes: reducing the use of plastic by reducing weight

Albéa honors EcoFusion Top, the two-in-one solution specially designed to visualize the economy of matter. Melting the tube head reduces the weight of the tube by 55% compared to a standard tube – with an equivalent benefit on the carbon impact of the packaging. The system is manufactured in HDPE to guarantee monomateriality and recyclability. EcoFusion Top is available with a wide range of skirts for laminated and extruded tubes.

Albéa Tubes will also present an extensive range of recyclable PE caps, taking another step towards its goal of reaching 100% recycled tubes by 2025. Albéa's PCR platform offering tubes with different PCR percentages – from 30% to 100% – as well as the new generation of Creenleaf laminated tubes ready to be recycled will also be among the solutions highlighted this year.

Albéa Cosmetics & Fragrance: Desirable and responsible packaging

Albéa accelerates the use of post-consumer recycled materials (PCR) in its rigid cosmetic packaging in order to reduce the environmental impact of the use of virgin raw materials.

One of the latest examples is Breizhstick, a four-piece stick made of polypropylene (PP) that is ready to be recycled and meets several criteria of beauty packs such as lightness, shape differentiation and mechanical strength. The name Breizhstick is a nod to the Breton identity, as it is made in Plouhinec Albéa's European centre of excellence for lipsticks. First guided stick all in PP, its components match perfectly with the creamy formulas of balms and lipstick.

The team will also present a wide range of PCR monomate pots for skincare creams, made of integral PP and therefore ready to be recycled. Another PCD novelty: a unique collection of flexible mascara brushes manufactured in Albéa Bottanuco allowing an extra soft application while providing volume and definition.

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