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Thursday February 9th, 2023
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Aptar Beauty + Home expands production of its Essencia collection

A world leader in the design and manufacture of solutions for the distribution of consumer products, Aptar Beauty + Home has expanded the production of its famous Essencia range of perfume pumps to meet trends and demand in masstige markets. Essencia – a versatile spray collection enriched with new variants to meet the demands of premiumization and sustainability. This elegant range is available globally, with manufacturing and customization in Europe, but also in America and Asia guaranteeing maximum service by optimizing delivery times, as well as constant agility and adaptability to meet market needs.

According to Xavier Joseph, Vice President Global Marketing and Innovation, Aptar Beauty + Home " The masstige market has its own specificities. Fragrance brands in this segment need accessible and more sustainable solutions with high-end aesthetics. Essencia is inspired by contemporary codes of prestige, guided by sustainability and reinforced by design and technical expertise. A strong industrial footprint allows us to provide this essential solution to brands around the world. »

Essencia perfectly matches brands' desires to add premium elements to their fragrance collection. Multiple variations are available to satisfy all consumer wishes from sensory spray to perfume packaging to take away or refill. Aptar creates an authentic sensory experience, offering brands a choice of dosages of 70,100 or 130 ml pl for each actuation and a choice between classic or long-lasting spray. Essencia's elegant design and refined finish fit any brand image – tailor-made solutions can be created with features and custom decoration on the trim, pusher or hood.


Besides the Ispray Classicj four variations are available:

Essencia Bloom – generous diffusion for a mist of essential elegance. Bloom produces a soft, wide and continuous spray, three times longer than the Classic, for an exuberant scented experience.

Essencia screw-on – suitable for refillable bottles. Optimized for filling in store or at home, the plastic screw ring clad in metal ensures a pleasant and silent unscrewing gesture and a refined aesthetic. At the end of its life, the pump can be recycled with the glass bottle, to optimize recycling.

Essencia SPL (Super Low Profile) - an even more discreet version to adapt to the most refined designs requiring a spray of reduced height.

Essencia On-the-Go – Essential for discovery formats. In its On-the-Go version, Essencia is available with a 10 and 15 ml bottle and a metal cover. A complete solution with a slim and elegant design, ideal for nomadic use.

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