Aptar Beauty recently became the first beauty packaging supplier to receive the «Concepteur Inclusif» label from APF France Handicap, confirming its commitment to universally accessible design.
Aptar Beauty was honored with the «Inclusive Designer» label last October, a mark recognizing the company's commitment to inclusive design. This distinction makes Aptar the first player in the beauty sector to actively integrate the principles of inclusive design into its products, working closely with entities such as APF France handicap's TechLab.
Working together to promote inclusiveness
Aptar Beauty hasn't just adopted principles of inclusivity; it has integrated them at the source of its creative processes. In partnership with TechLab, the company conducts ideation workshops to test new packaging prototypes. This collaborative approach helps identify the improvements needed to optimize the user experience, comments Marie Jacquemin, global manager of consumer innovation at Aptar Beauty: « Inclusive design is at the heart of our innovation strategy. In partnership with APF France handicap, we integrate the principles of universal design into our design processes to develop solutions that are accessible to all. "
Aptar's commitment to inclusiveness is also reflected in its corporate culture, as Marcia Thomas, Global Head of Diversity at AptarGroup points out: « For Aptar, inclusive innovation is not just a goal, it's a state of mind. By integrating the principles of universal design into our corporate culture, we empower our teams to create meaningful solutions that reflect the diversity of our global community. "
This recognition cements Aptar Beauty's position in the beauty sector, highlighting not only its packaging innovation, but also its deep commitment to a more empathetic and accessible approach to design.
