Albéa Tubes continues to accelerate its roadmap for plastic weight reduction. At the PCD show, the company is presenting four new products from its innovative EcoTop family - the fusion of head and cap - in different diameters and shapes.
A wide range of closures incorporating recycled content (PCR) up to 70 % is also highlighted. This significantly reduces the use of plastic throughout the tube.
All these products have been designed to offer skincare and make-up brands more responsible solutions.
Tube decoration is also in the spotlight on the Albéa stand. Advanced Decoration by NovaPrint" technology offers brands enhanced desirability and differentiation, while meeting the criteria of a more sustainable, fully recyclable solution in the HDPE stream. The "Fancy Deco" range offers a variety of decorative effects for a new, attractive user experience.
Following the success of the refillable Twirl jar, Albéa Cosmetics & Fragrance is launching a ready-to-recycle Twirl with a PET lid and base.
On the stand, the Albéa team is also presenting five responsible skincare and make-up product innovations, each representing one of the five stages of a possible daily beauty routine:
- "Time to get up" with a daily serum and PureDrop: a single-material, recyclable dropper.
- "Let's get ready with Hype PET, a compact that combines style, functionality and durability.
- "Lift up your lashes wherever you go" with the Taxi mascara brush.
- "Party hard with your favorite beauty partner", Sleek Kiss: a new refillable lipstick.
- "Off to bed! Take care of yourself!" with Twirl 200mL, the group's iconic pot now available in large format.
