The Shiseido group is making news with Ulé, a new brand aimed at sustainable beauty. The group has left no stone unturned, from a vertical French farm for plant cultivation to the choice of packaging with a reduced ecological footprint. The brand has selected jars and bottles by Bormioli Luigi, mostly from its ecoLine green collection.
Cosmetics for a better world
Backed by 150 years of R&D expertise, the Shiseido Group is launching a new brand called Ulé. Ulé stands for healthy, reasoned beauty. Its formulas are composed of pure, fresh, high-performance extracts from plants grown on its own vertical farm.
The brand's vision inspires the entire chain, and naturally the choice of packaging and decor that are recycled, recyclable, lightweight and made in Europe.
Bormioli joins the adventure
" We have chosen industrial partners in tune with our values. Bormioli Luigi has helped us to meet our need for packaging that reflects our identity, is ethical and respects the environment."says Lindsay Azpitarte, the brand's creator. For its creams, mist and in&out oil, Shiseido has placed its trust in Bormioli Luigi. The Verdi bottle for the "Avoir it All" in&out oil, the ecoBottle 100ml bottle and the ecoJar 50ml jar were chosen from the ecoLine lightweight range. For small formats, the 15ml Aphrodite jar is taken from Bormioli Luigi's ready-to-go catalog.
Ecoline, a winning solution
The ecoLine turnkey collection includes a proportion of PCR glass, saving up to 50 % of material, with a ratio of up to 80 GR of glass for a 100 ml capacity. The products offered guarantee the same impact resistance as the top-of-the-range glass selected by the manufacturer for all its products.
