The B Corp Beauty Coalition (B Beauty) - which includes nearly 100 B Corp-certified cosmetics brands operating in North and South America, Asia, the Pacific and Europe - is committed to shaping a more sustainable future for the global cosmetics industry.
At its Annual General Meeting on January 29, 2025, it defined three major objectives for the next five years. These objectives focus on best practice innovation, knowledge sharing and raising awareness of the sector and consumers. The idea: to pool resources to make the cosmetics industry more transparent, inclusive and responsible.
The first objective is to draw on the collective expertise of B Corp Beauty Coalition members to create best practices in cosmetics production and packaging, and to seek innovative solutions for managing packaging waste and the industry's carbon footprint. The transition to safer ingredients, while advancing renewable purchasing and agriculture, is also encouraged.
The second objective is to create an exchange platform for members, encouraging collaboration and the sharing of ideas to amplify their impact. Events and networking opportunities will strengthen the community and raise awareness of the consortium.
The third objective is to extend the coalition's impact beyond its members by raising awareness and educating stakeholders. The aim is to build a collective voice influencing public policy and educating consumers to make more responsible purchasing choices. To achieve this, external partnerships will need to be established to support research and develop practical tools.
"At the heart of the B Beauty Coalition is a strong commitment to a cosmetics industry based on inclusion, collaboration and sustainability. We are convinced that the industry can and must contribute to the common good. Thanks to the collective effort of our members, we are moving forward with courage and responsibility. With nearly 100 committed brands, we now have a vision, a voice and a clear roadmap for action."says Tim Eaves, Supervisory Board member and Group representative. Quadpack/Texen consortium.
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