TechnicoFlor, French house of fragrance compositions, joins the collective 1 % For The Planetto benefit the Pure Ocean Foundation, through its NatFlor range,
TechnicoFlor is strongly committed to sustainable development, and has taken a number of steps to move towards a more responsible perfumery and preserve biodiversity: committed purchasing policy, favoring the sourcing of eco-responsible natural raw materials (BetterTomorrow); creation of 100 % natural ranges compliant with Cosmos Organic requirements by Ecocert (Parfums NatFlor); compositions with low environmental impact; elimination of pesticides from perfumery raw materials; tool for measuring the biodegradability of fragrances (BioD-Scent); or again, creation of an aromatic garden with endemic plants at its new head office in Allauch.
Today, the company has reached a new milestone. With its NatFlor range, TechnicoFlor joins the 1,000 or so companies in France that are members of the 1% For the Planetand is committed to donating 1 % of sales from this range to environmental causes.
Through this commitment, TechnicoFlor has chosen to support Pure Ocean, whose mission is to support innovative projects contributing to the protection of marine biodiversity and fragile marine ecosystems.
"We have decided to donate 1 % of sales generated by our NatFlor fragrances, our range of 100 % naturally-sourced perfumes, because it is the best illustration of what tomorrow's perfumery should be: natural and responsible".says Maxime Gransart, Assistant General Manager.
Pure Ocean fosters exchanges between experts, companies and the general public to raise awareness of the situation of endangered marine ecosystems and highlight solutions to protect them. It's a cause particularly close to the heart of François-Patrick Sabater, founder and chairman of the TechnicoFlor group, and a great lover of the sea: "It's not just a beautiful foundation: it's a magnificent team that works tirelessly to protect the planet, and it fits perfectly with our values and our desire to leave a beautiful planet to future generations."
