BASF unveils its «Beyond Beauty: Authentic+» concept, focused on authenticity and emotional well-being, at in-cosmetics Global 2026 in Paris.
In a world where digital beauty filters can instantly create idealized images, BASF's «Beyond Beauty: Authentic+» concept, presented at in-cosmetics Global in Paris, invites a return to authenticity. « At BASF, we believe that personal care should help everyone feel good about their bodies, beyond any digital ideal. »says Boris Gaspar, Head of Market Development Personal Care EMEA. « With Authentic+, we redefine beauty as a deeply personal and emotional experience, drawing on our historical expertise in sensory analysis and new emotion-based approaches. "
A return to authenticity
Rather than competing with digital image manipulation, BASF promotes personal care that takes into account the overall health of the individual. The products combine sensory rituals and experiences that reinforce self-confidence, while enhancing individuality. The «+» in Authentic+ symbolizes the emotional dimension, with formulations designed to elicit genuine emotions, a sense of connection and self-esteem. Unique textures, such as lotion-to-powder emulsions and water-based massage oils, transform daily routines into skincare rituals, encouraging everyone to embrace their true identity.
BASF is also launching two new products at the show:
- Plantigenix Bisabolol: a biotechnological active ingredient offering high purity and soothing properties. Produced by fermentation, it meets the growing demand for natural cosmetics focusing on well-being and skin comfort. Its manufacturing process guarantees consistent purity while reducing pressure on natural resources. - Uvinul T 150 X EcoBalanced: the first UV filter in BASF's Biomass Balance (BMB) version, this product offers a reduced carbon footprint by replacing fossil raw materials with renewable resources, while maintaining the same efficiency as conventional versions.
