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BeautyMix becomes MyCosmetik

Nelly Pitt, founder of BeautyMix and a regular on M6's "Qui veut être mon associé?

Thanks to this merger, BeautyMix has chosen to become MyCosmetik, offering a global and holistic approach to natural well-being, through :

  • A wide range of over 1,000 products: certified organic ingredients, as well as finished products, customizable bases, phyto and aromatherapy (the brand's best-sellers include the customizable anti-aging serum, Sommeil dietary supplements and Roll On essential oils). 
  • A clever robot that has become one of the iconic products making it easy to create homemade cosmetics at any level.  
  • Accessories, books, advice and 140 recipes available free of charge: the first open source for beauty.

MyCosmetik is also an extensive distribution network, an in-house French supply chain and a new production line. Last but not least, BeautyMix and MyCosmetik have expanded their team of experts to more than twenty people.

"This new page is a great milestone for BeautyMix, which becomes MyCosmetik, and a wonderful opportunity to continue our development, and the democratization of other consumption models. We're retaining real know-how and motivated teams, and together we're proposing a natural consumer alternative, enabling us to get back to basics, to what really counts and works, to what makes sense for the beauty and well-being of the whole family".explains Nelly Pitt, founder of BeautyMix.

For BeautyMix: an unprecedented acquisition at the heart of the company's development

From the outset, BeautyMix's mission has been to enable as many people as possible to start making their own homemade cosmetics with ease, thanks to a selection of natural ingredients, a clever robot and a free step-by-step application.  

With the acquisition of MyCosmetik, BeautyMix is now able to offer a comprehensive range of wellness products, including aromatherapy and phytotherapy, rather than just cosmetics, something that the BeautyMix community has been calling for for some time.

The experts in home cosmetics are introducing a new approach: 

  • offer the possibility of creating your own beauty products at home, with more ingredients and recipes,
  • or use neutral bases that can be personalized with active ingredients for targeted, effective care, 
  • or use organic finished products.

"MyCosmetik, which now incorporates the experience and expertise of BeautyMix, is aimed at a wider target audience. All consumers, whether connoisseurs or beginners in the field of homemade cosmetics, enthusiasts of homemade products as a whole or those who want to take the plunge, can find on our site the ingredients and the robot that make life easier, recipes and advice in open source... And this acquisition also enables us to be more accessible in terms of price! "continues Nelly Pitt.

For MyCosmetik: a merger that opens a new chapter in its history

MyCosmetik, launched in 2011, had one goal: to get back to basics, to what really counts and works, to what makes sense for beauty and well-being, by doing away with all the superfluous and focusing on a single point: effectiveness.

In difficulty since the opening of physical stores at a time when the Covid epidemic was taking hold in France, MyCosmetik is continuing its Made In France adventure thanks to its takeover by BeautyMix, and retaining jobs (eight people are joining the BeautyMix team, already made up of 14 employees).

MyCosmetik also maintains its supply chain in the Rhône-Alpes region, relaunches the brand under the MyCosmetik name, enriches its offering with the BeautyMix robot and free mobile application, and expands its product range with new active ingredients.

MyCosmetik is becoming the brand for natural skincare and well-being essentials, giving consumers back the power to make the right choice. Numerous projects are already in the pipeline.

Reaffirmed international ambitions 

Already distributed in Belgium, Switzerland, Luxembourg and Germany, BeautyMix, which became MyCosmetik on September 15, 2023, aims to pursue its international development. Thanks to the MyCosmetik distribution network, and in particular its presence on the giant Amazon, BeautyMix is aiming to expand across the Atlantic.

Developing your logistics strategy

In 2022, BeautyMix entrusted the management of its logistics strategy for the preparation and dispatch of orders to its French and international customers to a player based in the Paris region. From now on, all logistics management will be handled by MyCosmetik.

Integration of the MyCosmetik catalog into the mobile application

The full range of MyCosmetik products has been integrated into the BeautyMix mobile application, expanding the options available for personalized cosmetic creations.

Developing the distribution network

The brand now benefits from 550 BeautyMix points of sale, 174 Monoprix stores, Rougier&Plé as well as Leclerc pharmacies and parapharmacies, and concept stores. Its presence on the Internet giant Amazon also enables them to broaden their field of distribution. This represents over 750 physical and digital points of sale.

"Accessibility and affordability are key aspects of the brand. The community can easily make their own recipes and products while respecting their health and our environment, and that remains our main objective."explains Nelly Pitt, now CEO of MyCosmetik.

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