Nivea Men uses ethanol obtained from recycled carbon dioxide in its new moisturizing cream.
This moisturizing cream - Nivea Men Climate Care - contains a total of 14 % of ethanol obtained by alternative methods. In addition, the formula is 100 % free of microplastics, silicones, mineral oils and PEG/PEG derivatives. This men's skin care product is climate-neutral* and manufactured using electricity from 100 % renewable sources. Its formula is 99 % biodegradable and its packaging is fully recyclable.
Carbon Capture and Utilization (CCU) is a multi-stage CO2 recycling technology. Firstly, carbon dioxide is collected from places such as industrial smokestacks and directed into a bioreactor, where it is then fermented and converted into cosmetic ethanol.
"This new men's skincare product featuring innovative CO2 recycling technology represents an important milestone for us, says Jean-François Pascal, Vice President Sustainable Development at Beiersdorf. The name 'Climate Care' is very apt, as our commitment to sustainable development goes far beyond our skincare products and places climate action at the heart of our approach."
"Our ambition is to offer consumers the best possible product quality at all times. To achieve this, we combine our deep scientific expertise with the latest technologies such as this type of artificial photosynthesis, says Gitta Neufang, Corporate Senior Vice President Global R&D at Beiersdorf. I'm delighted that our product developers have launched this innovative men's skincare concept with our partners, and that they have been the first in our sector to bring it to market. This is an impressive milestone that will no doubt be followed by further developments in this direction."
Beiersdorf has set itself one of the most ambitious carbon reduction targets in the industry. The company aims to achieve a Group-wide absolute reduction of 30 % in Scope 1 and 2 carbon emissions and 10 % in Scope 3 emissions by 2025 (using 2018 as a baseline). These targets have been recognized by the Science Based Targets initiative (SBTi) and are in line with scientific demands to limit global warming to 1.5°C.
Nivea Men Climate Care moisturizer will be launched on the German market in early June 2022, starting with a limited edition in pharmacies and online retailers.
*Offsetting of remaining CO2 emissions through certified climate projects.
