Isabelle Schang had served as Director of Pharmacy for France since 2019. She joined Beiersdorf In 2001, she worked in operational marketing, trade marketing, and key account management (KAM) for Nivea, Eucerin and Hansaplast. She has a total of 25 years of experience with the group.
An expanded scope: France, Belgium, the Netherlands
The new organization brings together three markets under a single marketing department. Its mission is to define and oversee plans for Nivea and Labello. «I am honored to take on the role of Head of Marketing for France and Benelux for the iconic brands Nivea and Labello. This new scope of responsibility presents an exciting challenge to strengthen the synergy between our markets.», says Isabelle Schang.
Career Path and Areas of Expertise
Isabelle Schang has expertise in the pharmaceutical and consumer goods sectors. Her experience spans the entire value chain, from the front lines to strategic leadership roles. She outlines a roadmap centered on identified priorities: «My roadmap will build on our »Win With Care’ strategy, with a clear goal: to elevate our brands by striking a balance between innovation and iconic products, while continuing to accelerate digital transformation and support the Beiersdorf Group’s sustainability commitments. ”
Nivea: Brand DNA and Priorities
Nivea is described as a universal brand, present across a wide range of categories, deeply rooted in everyday life, and appealing to all generations. «My goal is to reaffirm the strength of its DNA by building on its core values: caring for oneself and others, well-being, simplicity, generosity, as well as closeness, connection, and intergenerational transmission.», ," says Isabelle Schang.
Isabelle Schang, 48, is a graduate of Neoma Business School (2000) and holds a certification in digital marketing communications from the’Paris Dauphine University. Knowledge of the’«Beiersdorf ecosystem» and certified expertise in digital marketing are highlighted to strengthen brands’ connections with their consumers and the associated social and environmental impact.
