Cosmetics consumers are increasingly aware of and concerned by INCI lists. They read, analyze, evaluate and share information on social media about cosmetic product compositions. This concern is being taken on board by brands trying to use natural ingredients to replace synthetic ones such as preservatives or colorants.
Biolie extends its Rainb'Oil range of lipophilic natural colorants with a new shade, Rubelite Pink. Cosmos-certified, Rubelite Pink adds a pink to violet hue to emulsions and skincare oils. The natural lipophilic pigment, indirubin, is extracted from indigo leaves by enzymatic extraction in oleic sunflower oil. In addition to its color, indirubin is also known in the literature for the treatment of Psoriasis1.
Rubelite Pink was launched at In-Cosmetics Global 2018 in Amsterdam.
