In April 2025, BRC, an industrial SME specializing in the shaping of cosmetics and food supplements, announced that Irdi Capital Investissement and NMP Développement had joined its capital to accelerate the development of Niugreen, an innovative eco-washing station designed to extend the life of glass containers by reusing them.
This capital increase marks a decisive step for BRC, winner of a structuring call for projects dedicated to the reuse of perfume bottles. The consortium - led by Circul'R and We Don't Need Roads - brings together luxury goods manufacturers and retailers. The initiative has received major funding under a call for projects launched by Citeo. It will enable the company to finalize the construction of its industrial bio-CO₂ washing station, a breakthrough technology developed and patented after two years of R&D.
"Niugreen is a concrete response to the ecological and regulatory challenges affecting the entire luxury goods industry. This operation gives BRC the means to play a leading role in the decarbonization of packaging.says Marie Devaux, President of BRC.
Currently being tested with several key accounts, the Niugreen project is based on a supercritical bio-CO₂ washing process, without water or solvents, providing up to 72 % of CO₂ emission reduction and energy savings compared with conventional recycling channels. It meets the objectives of the Agec law, which requires a 10 % re-use rate for packaging by 2027.
"We're delighted to join forces with BRC, a Tarn-based SME that combines industrial expertise, environmental and social responsibility, and local roots. We look forward to accompanying Marie Devaux and her team in a new phase of growth and business development.said IRDI investor Sophie Juéry.
"We are proud to be associated with Marie Devaux in the BRC company and to support her in an innovative and structuring project, full of bright prospects, in the heart of our region".said Frédéric Sajas, investor at Crédit Agricole NMP Développement.
BRC will be exhibiting at Édition Spéciale by Luxe Pack, July 1-2, 2025 at the Carrousel du Louvre, Paris.
