Nuxe's sun tanning oil and Délicieux sun spray have been relaunched with a new spray pump: PZ Twist by Aptar Beauty. Nuxe was looking for a more eco-friendly, high-performance spray pump with an attractive design. Aptar Beauty responded with its latest spray pump innovation.
The PZ Twist pump has been designed to incorporate twist-to-lock technology, i.e. an on/off locking system based on a rotary movement of the pump. No need for a cap! PZ Twist also ensures high spray performance and meets e-commerce standards*. The modern, elegant lines of the pump blend in with the rest of the pack's design, finished off with the brand's signature pearlescent gold.
Eco-responsible and compatible with e-commerce
The sun tanning oil SPF10, SPF30 and SPF50 and the sun spray Délicieux SPF30 and SP50 were launched at the beginning of the year in Europe, Asia and Latin America. The formulas are clean and non-toxic for the marine ecosystem, guaranteeing the best balance between high quality and respect for the environment. The new on/off pump system supports the brand's commitment to sustainable development, reducing waste and eliminating any risk of losing the cap on the beach, or in nature in general. PZ Twist is made primarily of polypropylene (PP) and contains no POM; it is combined with Nuxe's new PET bottle.
Practical and easy to use
The product is practical and easy to use. Thanks to a new intuitive gesture, consumers can lock and unlock the pump by turning the device on itself. It's also ergonomic. Designed with a wide, comfortable push-button with a soft-touch effect, the pump is convenient to use and hygienic, guaranteeing an optimal consumer experience. An audible click ensures that the pump is securely locked to prevent any potential leaks - a key feature that also guarantees its e-commerce compatibility. The PZ Twist pump is safe and portable, and complies with Amazon's Ista-6 protocol*. PZ Twist is also available with options such as anti-slip ridges and a nozzle cover for an even more hygienic solution.
A high-performance spray for Nuxe
PZ Twist features Aptar Beauty's PZ engine, which delivers high spray performance, even with complex formulas such as those in Nuxe's suncare range.
"Nuxe wanted a pump that was more eco-responsible, attractively designed and easy to use - possibly with a new gesture while maintaining the same level of spray performance. PZ Twist ticked all the boxes and immediately appealed. We designed this pump precisely for this type of demand: fewer components and e-commerce compatibility. Our innovation team succeeded in rethinking the PZ range by integrating twist-to-lock technology. We're very proud of our collaboration with Nuxe, and delighted to see PZ Twist convert the suncare packaging market".said Madalina Dragan, Personal Care & Home Care Emea Marketing Director.
* Conforms to Ista-6 protocol. Test results may vary according to container shape, size and sample formula.
