Since the acquisition of the Capardoni group by the Meazza family in 2003, this Italian SME operating in the packaging sector has multiplied its strategic acquisitions: no less than seven companies have been bought out in fifteen years (Packplast, Cosmar, B&B, Guiros, Novapack, Packtrade and recently Capsol, in November 2024). The result: sales in excess of €50 million, with a workforce of 149.
The company, historically based in Gorgonzola near Milan, is now able to serve the beauty, perfumery, pharmaceutical and food sectors, with a wide and differentiated range of packaging.
An integrated offer, between standards and exclusive creations
Capardoni intends to guarantee total industrial control of its processes: mold design and manufacture, management of renewable energy sources, in-house manufacturing in Italy.
Its portfolio includes standard and customized packaging for skin care (jars, glass and plastic bottles), nail polish (complete solutions), perfumery (customizable bottles and caps), hair and body care (PE, PET, PETG bottles), as well as innovations for the food segment, notably caps for aluminum tubes.
"One of Capardoni's strong points is supplying customized packaging: our customers come to us with an idea, and we develop exactly what they're looking for. But, increasingly, we are also launching standard packaging, analyzing market trends so that we can offer interesting solutions that are immediately available. This is crucial: the market is changing so fast that responsiveness is essential for our customers, explains Filippo Meazza, Vice-President Sales and Marketing. We avoid materials that are difficult to recycle at the end of their life cycle.
Innovation and sustainability
In recent years, the company has stepped up the pace of innovation in response to changing usage and regulatory pressure. Recent launches include:
- Tottle Nevis 30 ml: a compact, all-purpose bottle, ideal for liquid or creamy formulas such as foundations, serums and hair care products. Made in HDPE or PP.
- PP single-material dropper: an environmentally-friendly alternative to conventional models, made entirely of polypropylene (even the tube), which simplifies collection and recycling, while reducing the risk of breakage during production and shipping.
- Diamond" dropper: uniquely designed dropper with diamond-shaped tip, offering an ergonomic and precise grip, 100 % PP.
- Ruby panstick: a compact, single-material skincare stick designed to diversify cosmetic applications beyond lip balm (skincare, make-up, masks).
- Chico: a new designer glass bottle with a rounded base, designed to hold foundation and serums.
- FlipTop "360° security" flip-top cap: a patented, anti-theft, tamper-proof innovation designed for e-commerce. Once screwed on, it can no longer be unscrewed, avoiding the use of shrink sleeves which ensure product tamper evidence.
The merger between Capardoni and Capsol has enabled us to develop more sustainable packaging solutions than those already on the market, such as the single-material PP dropper or the FlipTop cap, which fully preserves product integrity.
Capardoni also offers wood and r-PP stoppers in various colors. "At the moment, there's a lot of recycled plastic on the market. But this poses a lot of problems for us, especially when it comes to color. Our market, especially the make-up and skincare market, is very colorful. So when you tell the customer that you can only get dark colors, they're not always very happy. So we tested and selected an r-PP material which contains 70 % of post-consumer recycled plastic, and which can perfectly match the pantone color the customer needs. In fact, the recycling system sets aside all the white and natural recycled plastic, enabling us to obtain the Pantone color required by the customer. So we're able to go beyond the dark color and get any color the customer wants.explains Filippo Meazza.
Capardoni sets its course for sustainability:
- Massive integration of post-consumer recycled plastics in its industrial processes.
- Use of renewable energies, installation of photovoltaic panels, and ISO 14001 certification.
- Validation of its climate targets by the Science Based Targets Initiative (SBTi)
- In January 2024, the company was awarded the EcoVadis Silver Medal, placing it in the top 15% worldwide for corporate social responsibility.
A partnership with Intimissimi
Intimissimi, a brand known for its lingerie collections, called on Capardoni to love its perfumes, beauty kits and home fragrances, which are appreciated by customers. "Of course, Intimissimi's core business is not perfume or cosmetics, but the brand is starting to invest more in this category, particularly as a gift idea or as part of promotional offers. The aim is to accompany the end customer and stimulate sales through this type of product".explains Filippo Meazza.
Two fragrances have been created for a men's fragrance. They are presented in a 50 ml black-lacquered glass bottle, decorated with a monochrome silk-screen print, with a weighted cap. For the women's fragrance, Intimissimi has chosen the standard 50 ml bottle with a round cap.
