To mark the first anniversary of LVERS, Louis Vuitton has unveiled an ultra-limited edition of its iconic fragrance, the result of a collaboration between Pharrell Williams and master perfumer Jacques Cavallier Belletrud.
To enhance this fragrance: a pure copper bottle, the result of high-precision work by Artema Firenze craftsmen and the technical expertise of the Texen group, a benchmark player in luxury packaging.
"Inspired by the regenerating energy of the sun, LVERS reinvents itself through an objet d'art that reflects light, warmth and vitality. The fragrance captures the sun's abstraction in a holistic, sensory composition, composed of lively essences such as galbanum, cedarwood, sandalwood, bergamot and ginger, for an elixir of well-being that is both subtle and profound."says Texen.
The copper bottle, a tribute to the metal plates found on the trunks of 19th-century explorers, revisits the codes of the Louis Vuitton house. It is handcrafted using the lost-wax technique by Artema Firenze's master foundrymen. The Texen group was chosen to ensure perfect compatibility between the metal and the fragrance formula.
Flex" technology in the spotlight
To preserve the olfactory integrity of the juice and avoid any contact with copper, Texen has designed and developed a specific internal protective coating inserted by hand into each bottle.
This coating consists of a multi-layer flexible film guaranteeing watertightness and compatibility.Exclusively developed by the Group's experts to perfectly match the shape of the bottle, a pocket head has been positioned with millimetric precision at the neck.
A true feat of engineering in the service of aesthetics, this customized solution combines performance, durability and discretion. Already used by the Texen Group to produce innovative, made-to-measure packs, this "Flex" technology opens up a whole new world of possibilities.
"Thanks to its expertise in the design of innovative components and its ability to solve complex problems, the Group is strengthening the functional and sustainable dimension of an object designed to stand the test of time.the company says.
