Clariant launches the «Let True Beauty Glow» formulation concept, combining multifunctional innovation and authenticity.
Clariant recently unveiled its «Let True Beauty Glow» Formulation Concept 2026, introducing a beauty innovation strategy designed to celebrate natural radiance and authentic self-expression. The concept is based on the idea of «hacking nature's secret of radiance», where the emphasis is on enhancing what already exists rather than radically transforming appearance.
This formulation concept illustrates two major changes in consumer behavior. On the one hand, value-conscious consumers are looking for higher-performance products offering multiple benefits, moving away from traditional categories to focus on the essentials of their routines. On the other, a trend towards authentic beauty, with minimal ingredients and maximum trust, is replacing exaggerated promises and complex routines.
The portfolio includes 15 innovative formulations aimed at meeting these changing needs, including hair care solutions such as GlowRay Hair Mist, protecting hair on beach days, and FreshUp Body Spray, offering an instant cooling effect. Formulations take advantage of Clariant's advanced ingredient technologies, including Aristoflex variants for lightweight textures, plant-derived emulsifiers and emollients, and Eclipsogen UV filters for advanced protection.
Clariant will also be showcasing its «Let True Beauty Glow» concept at NYSCC Suppliers’ Day 2026 on May 19 and 20 at the Jacob Javits Convention Center, booth 841, where visitors will have the opportunity to test formulations and discuss their potential in new product development.
