To meet the brand's demand for an eco-responsible makeup product, Texen CEICA's industrial site has focused its efforts on saving materials and reducing the number of components. Available in 36 shades, Color Queen is an eyeshadow enriched with ultra-pigmented oils.
Made in injection, the case is composed of two parts with a holographic hot stamping decoration on the base, and silver on the lid. The assembly of the two parts is done in line with the injection of the cover.
A responsible box
To minimize the material and the number of components, this case is clipped and therefore without metal pins and the rear base is hollowed out. Such an eco-design will have allowed to save about 25 % of plastic material compared to a more traditional design.
This development is part of the group's overall CSR approach. In the priority field of eco-design, Texen innovates, identifies and analyzes in order to anticipate and meet the expectations of brands by developing products that are increasingly environmentally friendly.
