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How “Made In France” cosmetics promote our know-how internationally

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Ahead of the "Made in France" show (November 8 to 11), the Federation of Beauty Companies (FEBEA), with the Asterès research firm, draws up the inventory of a major "Made in France" sector. in France ”, that of cosmetics.
The sector has more than 3,200 companies (1). Among them, large groups, but for the most part these are family SMEs, spread throughout France. Dynamic and innovative, strongly creating qualified local jobs, French cosmetics companies contribute to the influence and attractiveness of the country.

Exporting and dynamic companies

France, the world leader in cosmetics, holds 23% of the market share in the world. And the fact of affixing the mark "France" on a cosmetic product makes it possible to increase on average its value by 30%, compared to an equivalent product of another country! “Cosmetics, whose exports are increasing by 5% each year, is one of the emblems of the“ France brand ”, underlines Patrick O'Quin, president of the FEBEA (Federation of Beauty Companies). Our sector is also a major factor in attracting tourism: tourists in France consume 3 billion euros per year in cosmetic products! We are proud and happy to support this sector, which is essential both locally and internationally ”. This international influence can be explained by the excellence of the French sector.

Solid companies, creating jobs throughout France

The cosmetics sector is made up of a fabric of historic companies, anchored in their territory, sometimes since the 16th century. Today, the poles of Grasse, Occitanie and Ile-de-France bring together the majority of companies. Other territories such as Overseas France have specialized in raw materials, while the innovation lung of the sector is found in the “Cosmetic Valley”, the competitiveness cluster located between Chartres, Orléans and Tours. , cosmetics (raw materials, manufacturing, distribution) brings together 3,200 companies, 67% of which are in the regions and 33% in Ile-de-France.
These solid companies are 82% single family shareholder. This explains why they most often lead long-term strategies allied with a desire to pass on know-how and economic heritage. As a result, their lifespan is long: their average age is 16 years, against 12 years for the average of French companies.

These companies also create skilled jobs, well distributed throughout the territory. The 164,000 direct jobs in the sector are 80% concentrated in the regions. Cosmetics employ 33% engineers and managers and 39% supervisors or technicians, against 17% and 26% respectively for the national average. This ecosystem of excellence, unique in the world, is supported by companies, large groups, VSEs and SMEs, suppliers of raw materials, manufacturers, as well as by specialized educational establishments.

Innovative companies

Each year, 170 new cosmetic companies are created, fueled by the abundant innovation of the sector: its R&D is the most efficient in France with 3.6 patents filed per million euros spent. This creativity is increasingly oriented towards finding better solutions for the environment, thanks to more natural formulas, less polluting ingredients, and eco-designed waste.

(1) Astérès study for the FEBEA - The cosmetics economy: innovation, territorial dynamism and global influence - May 2019

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