Wella Company has announced the arrival of Luca Moscon as General Manager of Wella France. He succeeds Caroline Gudin, who is stepping down to pursue new professional projects.
An Italian manager with an international background, Luca Moscon brings over 30 years of expertise in the world of professional hairdressing. He began his career in 1994 with the Italian subsidiary, in the key account teams, before moving on to marketing functions, first in Italy, then at world headquarters in Germany, where he steered the global strategy of the System Professional brand.
He then joined Wella France, where he took charge of the sales teams for the group's selective brands. He continued his career in Brussels, as General Manager of Wella Belgium, before returning to Italy to manage the subsidiary's commercial activities.
"I'm delighted to be returning to France, a country I hold dear, to open a new chapter in Wella's history. It's an honor to be able to contribute to the growth of the hairdressing industry by supporting our partners with innovations and ever more effective training and communication tools, and by consolidating Wella's position as the undisputed benchmark for professional beauty, said Luca Moscon. I'd also like to extend my warmest thanks to Caroline Gudin for the past six years at the helm of Wella France. She has brought us to where we are today: a strong international company with an incredible portfolio of brands."
In his new role, Luca Moscon will manage a nationwide team, serving over 7,500 partner salons across France and a portfolio of iconic professional brands, including Wella Professionals, Sebastian Professional, System Professional, Nioxin, Briogeo and OPI.
