For Angel, Alien and Aura, the three pillars of the Mugler brand, the Clarins Fragrance Groupe has adopted a new perfuming gesture initiated by Texen Beauty Partners.
How do you apply perfume in a single gesture, in the car, at the office, in the evening... how do you make it simple and glamorous? Texen Beauty Partners provides the turnkey answer with this new kind of brush, featuring synthetic bristles for easy, spontaneous application. By developing this travel format, the brand offers consumers an innovative and practical solution.
Clarins Fragrance Groupe has entrusted Texen Beauty Partners with the development of this brush for the 3 fragrances Angel, Alien and Aura.
This 8-ml brush is intuitive to use thanks to its push-button applicator; one click is all it takes to apply just the right amount to the area to be scented (neck, wrists, elbow creases...). Its applicator brush is made of white synthetic bristles, but can be further developed in another material (flocking, silicone...).
For the Mugler brand, this was worked in aluminum in 3 shades of anodizing: a particularly delicate industrial operation, then decorated in white or black silkscreen, depending on the model.
Texen, the green attitude
Presented at Make Up in Paris as part of Texen Beauty Partners' Be Green range, this brush boasts a refillable function. Customizable at will, it is suitable not only for perfume, but also for targeted application to skincare or make-up formulas.
It is available in plastic or aluminum versions.
It comes with a refill that the consumer can easily change.
