Well known for its regulatory expertise, Cosmed - a professional association of the cosmetics industry in France representing 920 TPE-SMEs and ETIs - is enriched by a new global business assistance service to control their ecological transition.
The ecological transition is at the heart of the "France Relance" plan announced by the government. Some EUR 30 billion is being spent to reduce carbon emissions by 40% by 2030 and to support the development of green technologies. But for businesses, the concrete impacts are now being felt. By 2019, Cosmed had answered 3,000 questions from industrialists, 350 of which were already related to the environment. By 2020, more than 1,000 environmental issues were dealt with, or three times as many, in just 10 months. More than a signal, this figure is for Cosmed a powerful siren calling for action. Since the end of 2018, an "environmental monitoring" project has been in the works. Listening and business expectations have convinced us to move to a higher dimension.
The cosmetics industry is no novice in environmental and societal matters. The beginnings date back to 1974. Seven cosmetic companies were even named one of the most ethical and committed firms in the world in 2012 by the Ethisphere Institute, an independent American NGO. According to the Cosmed Barometer of Key Indicators in the sector (4th quarter 2020), 76% of managers will direct their investments towards the ecological transition. Above all, they are aware that the timing of change is now imposed, both by the consumer and its representatives, and by the legislator. 83% of consumers want products designed and manufactured to preserve the environment, and require evidence. Also, the expectations of the leaders are formulated in a very pragmatic way: what is the state of play at the time of my project? What actions should be taken? How to finance in the long term? How do I manage change on my industrial site? How can I value my actions and investments with the consumer along the progress journey, by complying with the various regulations? To which futures certifications ?...
Changes in products (ecodesign, ACV, plastic limitation or replacement ...) represent the first efforts and the necessary first-level changes. Saving energy, water, improving the carbon footprint, reducing waste... logically follow the implementation of good environmental practices. In the medium term, it is in the best interest of executives to follow closely the concept of the "mission enterprise" initiated by the Covenant Act passed in 2019. A new virtuous legal status centered on environmental and societal values, but likely to profoundly change governance models, general management-shareholder relations, the role of employees... Cosmed will support companies in all these stages.
The Cosmed Environment service is built on five actions that are particularly awaited by companies: a diagnosis, a recommendation for the definition of the strategy and action plan, an ongoing evaluation, the search for co-financing, and above all, assistance in coordinating the actions of stakeholders, whether internal or external to the company. The Cosmed Environment service was designed to prepare for ISO 14001 certification (environmental management standard).
According to Cosmed, this is the first global environmental service dedicated to the cosmetics industry. This "business" knowledge facilitates the implementation of appropriate action plans, especially for small and medium-sized enterprises (SMEs) and ETIs. "A long-term collaboration is established with Corinne Lepage, former Minister of the Environment. She and her team have a forward-looking vision of technological, regulatory or legislative developments and the currents of opinion of tomorrow,"says Cosmed.