Cosmetic Valley announces the creation of its "Pacific Cosmetic Valley" branch in French Polynesia. The fruit of a strategic partnership with the government of French Polynesia, this opening marks a significant step in the sustainable promotion of Polynesian cosmetopoeia to support local economic development.
French Polynesia, rich in its unique biodiversity and natural resources, is committed to implementing its Innovation Strategy 2030 and the Agricultural Master Plan 2030. The objective is clear: to develop innovative solutions in strategic areas of activity, while preserving and enhancing the region's natural and cultural heritage. As part of this dynamic, Pacific Cosmetic Valley aims to structure sectors of excellence, strengthen partner networks and encourage cooperation on a regional, national and international scale.
An innovative ecosystem for Cosmetopoeia
Pacific Cosmetic Valley's mission is to create an ecosystem conducive to research excellence and the development of exemplary ingredient chains in the cosmetopoeia field.
With its autonomous status since 2004, French Polynesia has exceptional potential for developing innovative cosmetics, highlighting its endemic plants and traditional know-how. Indeed, research into cosmetopoeia, which combines tradition and innovation, is essential to enhance the value of natural resources and meet consumers' growing expectations in terms of sustainability and naturalness.
The creation of this branch is in line with a desire for collaboration between academia and industry. By fostering public/private partnerships, this initiative will supply companies, especially SMEs, with new ingredients and active ingredients of natural origin, while respecting the environment and ancestral knowledge.
The research work carried out by this unit will aim to identify and promote the traditional uses of plants in cosmetics, thus contributing to the preservation of this cultural and natural heritage. Previous studies, such as those carried out in the Marquesas Islands, have already demonstrated the effectiveness of local plants in cosmetics, paving the way for innovation.
A commitment to sustainable development
In line with the United Nations' Sustainable Development Goals (SDGs), Pacific Cosmetic Valley aims to build a more autonomous and self-sufficient development model, based on the knowledge economy and the pursuit of excellence. The project will also contribute to job creation and the development of a social economy in French Polynesia and the Pacific region, notably New Caledonia and Wallis and Futuna.
Photo: © Sylvain Bachelot
