Specializing in hospitality products, Groupe GM recently announced its collaboration with Memo Paris. This is the luxury perfume house's first collaboration with Groupe GM.
Founded in 2007 by husband-and-wife team Clara and John Molloy, Memo Paris imagines perfume as a journey, creating fragrances that embody destinations through complex compositions and unexpected notes.
For this new hotel line, the chosen fragrance is the emblematic Irish Leather of the brand. Inspired by the verdant landscapes of the co-founder's homeland, it recalls the freedom, wilderness and freshness of Irish mornings with notes of juniper berry oil, absolute green mate and leather accord.
The range boasts luxurious black and gold packaging, evoking a sense of travel and adventure, with a geometric design, adorned with galloping wild horses.
Eco-responsible practices
The Memo Paris hotel line includes 40-ml sugarcane tubes with recycled plastic caps that contain up to 98 % of naturally-derived ingredients. A 30 g RSPO-certified solid soap is also available.
The range also includes large-format dispensers for liquid soap, shower gel, shampoo, conditioner and body lotion. Among them, the 300 ml Ghost dispenser, made from recycled plastic, features a rectangular shape reminiscent of Memo bottles. Mounted on a hidden rail, it gives the impression of levitating. For the Memo Paris line, these dispensers are adorned with luxurious gold caps, lending a refined style to hotel bathrooms.
In addition, the line offers the EcoFill dispenser in a large, refillable, secure and hygienic format, with sealed refills guaranteeing product origin and traceability, while avoiding bacterial contamination. The dispenser features two-sided viewing windows, enabling refill bags to be replaced quickly and cleanly, simplifying the work of hotel staff.
Memo Paris' eco-designed range is part of GM Group's Care About Earth program, helping to reduce the environmental impact of products through sustainable practices.
"We are delighted to collaborate with an innovative fragrance brand like Memo Paris to offer our customers sophisticated, eco-responsible hospitality products, while maintaining the level of luxury and quality expected from Groupe GM. This line deeply reflects the core values of both our companies, and enables hotels around the world to pamper their guests with carefully crafted products with captivating stories, personal touches and refined details, transporting guests to another world through unique scents and elegant design."said Laurent Marchand, President of GM Group.
