Cosmetic Valley is preparing two flagship events, the e-COSMETIC 360 trade show and the Etats généraux de la filière parfumerie-cosmétique, confirming its determination to pursue the changes already underway in the cosmetics industry, and to accelerate its collective adaptation to the changes brought about by the Covid-19 pandemic.
e-COSMETIC 360: COSMETIC 360 in 4.0 format
October 12 and 13, 2020 (change of dates)
COSMETIC 360, the international trade show for innovation in the perfume and cosmetics industry, has become e-COSMETIC 360, providing an agile response to the likely limitations of travel, and increasing access to innovation with all the advantages of digital technology.
This upstream choice of a new format promises to make digital a real support for the dynamics of international visitors, business flows and export support. At the same time, it maintains what has been the DNA of the show since its inception: a 360° innovation platform (all types of innovation for the entire industry), an unprecedented synergy between Innovation, Research and Business, a springboard for start-ups, and an indispensable crossroads for innovative project leaders from the 4 corners of the globe.
Exhibitors will be able to offer virtual showcases of their innovations, making their discovery more immersive. AI, webinars, chats, videos, e-totems, based on a rich and intuitive digital platform, will aim to stimulate and increase interaction between players located all over the world.
"The virtual dimension of e-COSMETIC 360 is designed to accelerate innovation and business. And perhaps it will be more so than ever! Companies, brands and innovation centers need to relaunch, share and collectively emulate. Digital is adapted to hyper-dynamic and agile, essential for this 2020 edition". stresses Franckie Béchereau, show manager.
Start-ups and innovative project leaders will be able to raise their profile and e-meet the partners essential to their development. Major companies and brands will be able to connect their innovations, thanks to an open innovation service offering contact with international innovative project leaders.
This year's e-COSMETIC 360 will also see more exhibitors and visitors than ever before. "We will further accelerate our communication around cross innovation, between cosmetics and other key sectors such as technology, science, environment, agriculture, agri-food, health, logistics and services." adds Franckie Béchereau.
The "Etats généraux" of the national perfume and cosmetics industry
October 14 and 15, 2020
The "Etats généraux de la filière" will bring together the heads of French companies to strengthen their collective commitment. "It's clear that the crisis is accelerating change and will create ruptures. Our theme - New recovery, new growth - should send out a strong signal to accelerate the transformation of the cosmetics sector. And increase French value, in its raison d'être of caring for people and the environment, and meeting new needs for well-being and safety. says Christophe Masson, Managing Director of Cosmetic Valley.
