Some 100 experts from the perfume industry will meet in Paris, on the 1ster July 2022 to discuss the future of perfumery.
Perfumers, designers, brands, distributors, retailers, raw material producers, packaging manufacturers, trainers, teachers and publicists will come together to discuss and define the future direction of the perfume and fragrance professions, in response to the challenges of a changing world.
Tous au Parfum! is the title of the event.
"In ancient Greece, "aller au parfum" meant "to get together to discuss". Today, in everyday French, "être au parfum" means "to be aware of". From the sharing of ideas, from a discussion forum, from face-to-face meetings, from openness, from dialogue, from accurate information, from collaboration, comes freedom, creativity, innovation and therefore development".say the organizers.
Under the presidency of perfumer Serge Lutens and an international honorary committee, tributes will be paid to eminent contemporary figures in perfumery, including Jean Kerléo, Jean Patou's nose and founder of the Osmothèque, and Pierre Dinand, creator of countless perfume bottles.
The program includes conferences, workshops, the New Luxury Awards ceremony and a gala dinner in support of Murano glassmakers.
Organized by the International Perfume Foundation and Marquise Invest, this third edition of the New Luxury Awards will reward perfumers and brands for their efforts to protect the environment and respect the new luxury code.
"Our aim is to stimulate fragrance and packaging creativity by adopting the New Luxury Code as sustainability standards for authenticity, integrity and transparency. This competition also aims to create a link between new perfumers, new designers and perfumery or packaging students."explains Creezy Courtoy, President of the International Perfume Foundation.
The international partners of this event are : Beauty Cluster Barcelona, Paris Packaging Week and Autur City.
The event will take place on Place Saint-Germain-des-Prés, at the Hôtel de l'Industrie. The ideal place to host this first international meeting of the perfume trades and discover the future of the perfume industry, sustainable packaging, new extraction processes, know-how and smell the finest raw materials.
For more information:
www.tousauparfum.com
