Bottle, cap, pump..., this launch of the Pirate Song perfume for the Asian brand Daniche, illustrates the agility of the turnkey offer and the magic of mix and match.
Daniche is a perfume house of Vietnamese origin. It claims natural fragrances. Pirate Song is one of them. Its launch coincides with the recent opening of a flagship store in Saigon that will offer a full range of products (perfumes, scented candles, reed diffusers, hand and body washes).
For the launch of Pirate Song, Daniche Parfum chose Coverpla's support and in its catalog, all the components of its primary packaging.
Elegant simplicity
"Each of our fragrances offers a beautiful story. Coverpla was fortunate enough to participate. The brand chose the Mystère bottle in its 50 ml format, an in-house design also offered in a 100 ml version. Daniche selected the Top Passion cap, tinted in shiny silver, to accompany it, as well as the matching accessories (pump, pump cover).
In the same spirit of naturalness, a label printed on an elegant screened paper is added.
This launch is based on an agile development model whose mix and match of standard elements and choice of finishes promise a beautiful identity.
