How to turn a standard offer into a purely identity object capable of sublimating a brand's codes? Coverpla's answer is to offer customization. Galimard entrusted Coverpla with the development of a value-bearing bottle.
Created in 1747, the Galimard perfume house is an iconic institution in the Grasse region. The company entrusted Coverpla with the custom design and development of a generic bottle for all of its men's and women's fragrances. The challenge was to design a product that was both unique and durable, dynamic and visible. The two teams thus embarked on the customization exercise, using Coverpla's global offer.
For this project, Galimard chose the Soni by Coverpla model in 100 ml, for its sober and tapered silhouette and the premium look of its thick base. The choice of caps then allowed for the differentiation of the fragrances; Eaux de parfum and Perfumes for men and women. The brand chose two cap models: a standard one in zamac decorated with gold or silver and engraved with the coat of arms in the mold, the second one injected in crystal surlyn in the Coverpla workshops.
Dare the engraved bottle
Determined to push the concept of personalization further, Galimard chose to distinguish its bottle by an engraving positioned on its side. This Coverpla-controlled operation is performed by the glassmaker at the finishing mold stage.