Pardes, a fragrance inspired by the Song of Songs, is released in a second limited edition with a refillable format and a black-stained ash cap. Coverpla has selected components and finishes to harmonize bottle, cap and pump with the botanical composition.
The Iconofly brand launches Pardes, a limited edition created by Olivia Bransbourg with perfumer Alexandre Helwani. The composition combines pomegranate, mandrake, fig, henna, myrrh, nard and oud, and is produced in very small batches, hand-assembled in Paris.
Packaging and selected components
For this second edition, Coverpla proposed the 15-ml Tess refillable mini format, and chose the Passion cap in black-stained ash, whose essence and origin are specified as ethical. The color of the cap is matched by a silk-screen print produced near Paris by Les Décors de la Seine. The Précious pump was chosen for its fine nebulization.
Botanical composition and historical research
The Pardes formula is based on research into the Song of Songs and studies carried out with the École Biblique et Archéologique Française de Jérusalem and theologian Marc-Alain Ouaknin. Alexandre Helwani has reconstructed botanical accords - notably for vine flowers, mandrake and pomegranate - using GC-MS analysis and rare essences such as balsam of Gilead and Socotra incense extract.
«We were looking for a partner capable not only of accompanying a limited edition, but of understanding the narrative and sensitive dimension of the project. Coverpla proposed the perfect combination of rigor, flexibility and elegance».», explains Olivia Bransbourg, founder, Iconofly.
Barely announced, the second edition was enthusiastically received, and the first edition is now sold out. Coverpla accompanied the roll-out of the product, taking into account the demanding identity of the project and the constraints of artisanal production.
