The La Chênaie brand, born of the discovery of the antioxidant virtues of oak as the origin of "global beauty", has launched two eaux de toilette in the same vein, Chêne Noir and Chêne Blanc. Coverpla was entrusted with the development of both packagings, bottles and caps, pump and pump cover.
Nourished by the exceptional properties of oak, proven in vitro and patented, and inspired by the strength and longevity of this century-old tree, La Chênaie gave birth to a men's fragrance called Chêne Noir. Then came its feminine alter ego, also composed by master perfumer Calice Becker. Both are infused with a piece of wood known as the stave, used to make barrels. It has smoky, roasted and vanilla accents.
Black or white, the packaging is by Coverpla
While Chêne Noir displays the strong, purposeful shoulders of the Madison by Coverpla bottle, Chêne Blanc takes its softness from the cylindrical shape of the Maeva bottle, and its glass lacquered to order in a nude hue. The two oak caps were designed and developed by Coverpla with a European partner. The brand chose this material for its identity reference and the veins whose pattern makes each piece unique. The women's hood is finished in a white powder-coated finish, while the men's hood is inspired by Coverpla's Carrément model. It is crafted in wenge pedunculate oak. Both scents are available in 50 ml formats.
Coverpla took charge of the development of these two products, supplying the pump and pump cover for each.
In a spirit of eco-responsibility, the brand has designed a case made from FSC-certified cardboard, printed with biosourced inks derived from naturally renewable materials, and therefore recyclable.
