Phytessence Osmanthus is Croda Beauty's floral ingredient dedicated to geo-skincare. Derived from the Osmanthus flower, celebrated in Asia and popular in the perfumery sector, this ingredient is manufactured using a green, eco-designed process known as Eco-sound technology. Phytessence Osmanthus helps protect the skin from the harmful effects of the sun's rays and soothes sunburn by reducing redness and the production of PGE2.
Protecting yourself from the sun
While sunlight can stimulate the body and provide a sense of well-being, excessive exposure to sunlight can have irreversible consequences for the skin. In this age of climate change, it is essential for consumers to seek optimum protection for their skin.
Phytessence Osmanthus is an extract of Osmanthus flower, Osmanthus Fragrans, in glycerine and water. An extract of natural origin at 99.4 % according to ISO16128, approved by Cosmos, quantified in verbascoside (syn. Acteoside).
Save water
Climate change also threatens the natural water cycle. According to the United Nations, two-thirds of the world's population will be living in water-stressed conditions by 2025. In addition, population growth, accelerating consumption and economic development are increasing global demand for water by 1 % per year, Croda Beauty points out. Water scarcity is not confined to developing countries. With heatwaves on every continent and declining water quality, consumers are sensitive to water quality and scarcity, seeking to understand whether the methods used to create products limit or recycle water.
When it comes to beauty, solid formats, oily serums and plant waters are now in demand.
Water is an essential ingredient in cosmetics. Historically, water has been used as a filler in products, and is cited as the first ingredient in a formula because it acts as a base.
The beauty industry is increasingly aware of the need to reduce its dependence on water. In particular, water-free products are now being offered, with their marketing motivated by the need to preserve this resource.
"Replacing water with skin-friendly alternatives derived from plants or minerals is a winning strategy to deliver superior consumer benefits."says Croda Beauty, creators of Heliami, a range of oily extracts obtained by infusion at 30°C in French organic sunflower oil with a high oleic acid content.
According to Croda Beauty, this sunflower oil with its high oleic acid content provides a more heat- and time-stable extract. Its unsaturated fatty acid composition is superior to both conventional sunflower oil and olive oil.
The entire range is certified organic by Cosmos and 100 % of natural origin according to ISO16128.
Five oily extracts have been developed in line with current market trends:
- Heliami Banana Flower EC, for tropical bohemian concepts,
- Heliami Cornflower EC, for a bucolic, locally sourced world,
- Heliami Ginseng EC, the adaptogenic plant for Ath-Beauty
- Heliami Green Tea EC, "the wellness ingredient for urban living",
- Heliami Sea Fennel EC, "the extremophile ingredient that blows an ocean breeze".
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