Croda Beauty Actives (formerly Sederma) has reinvented its long-lasting (24-hour) moisturizer, Moist 24, to make it more eco-friendly.
Croda Beauty Actives emphasizes that hydration is the only underlying and universal benefit of any effective cosmetic product.
Moist 24, dedicated to skin hydration, has been successfully tested on various skin phototypes, including the darkest (phototype VI). According to Croda Beauty Actives, its effectiveness has been tested in both leave-on and rinse-off applications.
Available in an encapsulated version that can be used for powdered or anhydrous cosmetics, it is offered in four versions with different preservatives and natural grades. The Moist 24 Plusnat version features 100 % natural origin content (and 58.7 % natural content). Moist 24 meets brand specifications for sustainability, efficacy, diversity, holistic approach and much more.
The active ingredient is approved by IECIC (Inventory of Existing Cosmetic Ingredients in China) and complies with RSPO (Roundtable on Sustainable Palm Oil) standards.
