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ADF&PCD and PLD Digital Days to be held in March

Following the postponement of the January event, Easyfairs, organizer of ADF&PCD and PLD Paris, the world's leading event for premium fragrance, cosmetics and beverage packaging, aerosol and dispensing technologies, announces a new event to provide a vision of the future of packaging.

Easyfairs proposes a new event. This new project, reinvented for ADF &PCD and PLD, is the fruit of a co-constructed approach with industry players, taking into account market expectations, the health context and the commercial launch schedule for innovations. This three-day digital event will enable companies and industry professionals to "meet up" as early as Spring 2021.

ADF&PCD et PLD intends to position itself as a tool for intermediating, developing and promoting innovations. 

Promote innovations and new products, and develop business opportunities

ADF&PCD and PLD Paris will offer a unique alliance of ideas, inspiration and networking for packaging designers and developers, with three Digital Days on March 23, 25 and 30, 2021.

The three-day event will bring together speakers from the world's leading brands in beauty products, premium beverages and aerosols to highlight the latest innovation strategies and products that will define the future of packaging in these three sectors. 

Each Digital Day will focus on innovation in a specific sector:

  • Tuesday, March 23: PCD Digital Day focuses on the fragrance and cosmetics market 
  • Thursday, March 25: PLD Digital Day dedicated to wines, spirits and premium beverages 
  • Tuesday March 30: ADF Digital Day will focus on aerosols and dispensing in different markets.

Digital Days will be organized via a market-leading online event platform, offering a wide range of options for networking with other participants, getting in touch with suppliers and discovering their latest products and innovations. A reinvented, innovative and digital event, enabling more interaction between professionals and more networking opportunities

Digital Days will be open to all professionals free of charge.

A new event experience in a new context

Each day, conferences and round tables will feature key decision-makers, including many representatives of the world's leading beauty, beverage and FMCG brands, as well as industry analysts and design leaders. These conferences will cover key topics in packaging development and design, ranging from sustainability and the shift to digital, to changing consumer demands and regulations, and of course the challenges of packaging innovation in the post-COVID world.

Thanks to Digital Days, professionals will be able to discover the latest innovations on the market.

Preview at Digital Days

  • The official presentation of the finalists for the ADF Innovation Awards, PCD Innovation Awards and PLD Innovations Awards.

Each day, the finalists of this edition will be announced by jury members, designers and the most influential packaging experts from brands such as L'Oréal, Coty, Chanel, Interparfums, Pierre Fabre, Puig, Pernod Ricard, Coca Cola, Unilever, Beiersdorf, LVMH and many others. The winners of the Innovations Awards will then be announced live next June at the ADF&PCD and PLD Paris event on June 22 and 23, 2021.

Find out more about the Innovations Awards 2021 on the website

  • The Innovation Lab

These interactive sessions, organized with the market's leading packaging suppliers, will give visitors unrivalled insight into the latest trends and opportunities in specific packaging technologies and materials.

  • Supplier Showcase

The supplier showcase web pages will enable the public to discover the latest products and innovations from a select group of leading suppliers, and facilitate connections and exchanges between suppliers and visitors.

Event organizers ADF&PCD and PLD Paris are working with their Italian counterpart Packaging Première and the Pentawards, the world's largest packaging design competition, to develop and promote the Digital Days, reinforcing the international scope of the three-day event.

Josh Brooks, Event Director for ADF&PCD and PLD Paris says: "Our mission is to drive innovation, provide inspiration and connect the key players in the packaging development process. We're very excited to carry this mission forward into the digital world, and to remain the first major event of the year to give our community a vision of its future."

External resources

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