Equadis, international expert in Product Information Management (PIM), announces the launch of its new Digital Shelf Analytics (DSA), enabling brands and retailers to monitor the performance of their products online and identify optimization levers.
Faced with the acceleration of e-commerce, brands and retailers have to respond to consumers' growing demands for consistency, transparency and product availability. DSA enables these players to optimize the performance of their products across all digital channels. "By having a clear and accurate view of what consumers see on online platforms, companies can thus deliver a compelling product experience to consumers, gain operational excellence and accelerate growth."explains Equadis.
Equadis is thus extending its offer to include this type of solution. "DSA represents a major step forward in our strategy: it's no longer just a question of distributing reliable data, but of guaranteeing its performance on the ground, where the purchasing decision is made".says Ghislain Esquerre, CEO of Equadis.
From intuition to precision
The Digital Shelf Analytics from Equadis offers the ability to monitor quality, availability, visibility, pricing, competitiveness, online product consistency and customer reviews, across all digital channels. Brands and retailers benefit from a broad and detailed view of their digital presence, and can react quickly to correct content, adjust prices, optimize product descriptions or avoid stock-outs.
Mostly used by e-commerce and marketing teams, Equadis' DSA provides cross-functional added value, benefiting all key corporate functions - from legal to supply chain - enabling the organization to work more fluidly, reactively and agilely.
Equipped with cutting-edge technology and enhanced by Google's artificial intelligence, the Equadis solution delivers in-depth analyses with concrete, actionable recommendations, facilitating decision-making. It also strengthens collaboration between brands and retailers, while enhancing the shopping experience and building consumer loyalty.
For the cosmetics and parapharmaceutical sectors
With recognized expertise in the cosmetics and parapharmaceutical sectors, Equadis' DSA is initially targeting these markets. Markets where product excellence is paramount.
Filorga, France's leading laboratory for aesthetic medicine and a major player in the facial care segment in pharmacies and parapharmacies, has chosen the Equadis solution to manage the digital performance of its products.
"We are proud to be among the first to use the solution from Digital Shelf Analytics developed by Equadis. Much more than an analysis platform, it's a real cockpit for steering digital performance, enabling our teams to control the image, visibility and profitability of our products among our distributors. It's a strategic tool that opens up new perspectives for optimizing our performance and capturing future business opportunities.says Olivia Oliveri, Marketing Director France, Laboratoires Filorga.
Photo, from left to right:
Ghislain Esquerre, CEO of Equadis
Olivia Oliveri, Marketing Director France, Laboratoires Filorga
Lucie Quaeybeur, E-Retail France Project Manager, Laboratoires Filorga
Photo taken at Vivatech 2025.
