Cosmogen designs dedicated packaging for L'Oréal's prestige brand mini-formats lipsticks, meeting the expectations of consumers, particularly Generation Z.
Cosmogen has developed specific packaging for mini-format lipsticks for L'Oréal's prestige brands, including Lancôme, YSL Beauté, Armani Beauté and Prada Beauty. These brands entrusted Cosmogen with the development of these formats, especially for travel-retail and discovery boxes. The company offered a personalized approach to all aspects, including design and industrialization techniques. «Ready-to-wear», Cosmogen is also introducing a standard mini-format with a 1.4 g capacity, incorporating a customizable mechanism, all within a controlled industrial framework.
Focus on the mini-formats strategy
This initiative responds to the growing demand for multi-shade collections at affordable prices, particularly valued by Generation Z. This compact format facilitates access to make-up products when traveling or making new discoveries. According to the company, innovation lies at the heart of its «Innovation & Development» department, which strives to detect and anticipate market trends to create adapted products. At the same time, Cosmogen is committed to sustainable development. 100 % of the innovation process includes the 3R criteria: Reduce, Reuse, Recycle. « This strategy is in line with our commitment to social and environmental responsibility »explains the company.
CSR commitment
With a focus on responsibility, the packaging and applicators on offer are designed to be collapsible, recyclable and/or refillable, using recycled materials. Cosmogen, which adopted the status of a company with a mission in 2022, is committed to responsible innovation for sustainable beauty, respecting both people and the environment. This global approach reinforces Cosmogen's position as an expert in application solutions for cosmetics brands.
