For the ninth generation of its Double Serum, Clarins has teamed up with Aptar Beauty to completely redesign the bottle for its flagship product. The new packaging, the fruit of more than three years' development, embodies the technical expertise, innovative capacity and industrial strength of Aptar, a global specialist in beauty distribution systems.
The result is a patented dual-chamber bottle that gives the illusion of being suspended in a transparent body. This system embeds two distinct phases - hydrous and lipidic - which mix together at the moment of application. The tailor-made pump offers progressive dosing, from a single drop to a dab of product: turning the knob to the right delivers progressive dosing, while turning the knob to the left locks the dispensing system.
The new case is also distinguished by its eco-responsible design. According to Clarins, it contains 94 % of recyclable materials and 24 % of recycled materials.1 of recycled materials. Some 85% of the total product weight contains recycled PET (R-PET2) chemical and mechanical, including the double-chamber bottle and push-button. Aptar Beauty's Custom team rose to the challenge of decorating these recycled materials with a quality equivalent to luxury standards. ABS plastic was replaced by PET for key parts.
Made-to-measure
This tailor-made solution is an example of the dual sourcing service that Aptar Beauty can deploy for custom projects, thanks to synergies between its plants in Oyonnax, Charleval and Verneuil, as well as other industrial sites such as Le Neubourg (France) and Chieti (Italy). These interconnections help to secure manufacturing and logistics, right through to delivery of the final product. Aptar Beauty also relies on a well-established network of French subcontracting partners.
The Custom Beauty teams bring together all Aptar's know-how - in design, engineering, manufacturing technologies, decoration and logistics - to offer unique solutions for the luxury market.
For Clarins Double Serum, numerous molds were developed and qualified at two different sites, requiring several fully automated machines. The four formats (30, 50, 75 and 100 ml) were developed simultaneously, grouping common sub-assemblies for greater efficiency.
"We are very proud of this latest edition of Clarins' iconic Double Serum, for which we worked hand in hand with the customer, from creative concept to delivery of the finished product. This project embodies the full potential of our made-to-measure "Custom" business, our technical expertise and our manufacturing synergies."says Florence Muh, Director of Customer Service & Development at Aptar Beauty.
| Synergies on a European scale Aptar Beauty's Custom teams rely on local centers of expertise, specialized in engineering and design, to deploy a global vision. With over 70 years of expertise in luxury packaging, Aptar Beauty also leverages synergies between its seven production sites based in Europe. Thanks to this interconnected industrial ecosystem, the company produces custom solutions for the world's leading beauty brands. Each Aptar production unit offers tailor-made services, each with its own specialty: fragrance pumps, airless technology, cosmetic pumps, metal parts, stick formats or sampling solutions. The Oyonnax industrial site is dedicated solely to the manufacture of customized packaging, offering agility, flexibility and operational efficiency, with a high production capacity for PCR (post-consumer recycled resin). Complete synergy between the sites ensures a reliable supply chain. |
1. At least 40% of mechanical recycled resin or chemical recycled resin ISCC (Mass Balance)
2. Recycled Polyethylene Terephthalate
